Semarang (October 29, 2025) – The Faculty of Economics and Business, Universitas Diponegoro (FEB Undip), held a guest lecture titled “Empowering Young Creators Through Real Branding & Marketing Experience”, featuring Ignatius Untung, Chief Marketing Officer (CMO) of Biensi Fesyenindo, as the keynote speaker.
The session took place at the Pertamina Hall, FEB Undip, and was attended by students from various study programs.
During the lecture, Ignatius Untung shared his professional insights and experiences on branding and marketing practices within the modern business landscape. He emphasized the importance of creativity, innovation, and market understanding in developing strategies that align with current consumer behavior and business dynamics.
Participants were also challenged to showcase their best ideas through business plan and content creation projects relevant to their target markets. This interactive approach allowed students to connect academic theories with real-world marketing practices and industry applications.
The session was moderated by Zelika Nidya Damarani, S.T., M.M., a Management lecturer at FEB Undip, who guided the discussion and linked theoretical perspectives with practical business contexts.
Through this activity, FEB Undip aims to inspire students to enhance their creativity, broaden their knowledge, and foster innovation as part of the globally competitive young generation.
This guest lecture also reflects the faculty’s ongoing commitment to providing experiential learning that bridges academia and industry.